Twitter Falls as Suitors' Deal Interest Dwindles

Twitter Falls as Suitors' Deal Interest Dwindles

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses potential buyers for Twitter, including Salesforce, Disney, and Google. Salesforce was seen as the most likely buyer, but investors were unhappy with the potential deal. Disney was interested but withdrew after their name was leaked. Google showed limited interest. The discussion speculates that Twitter will eventually be sold, as it struggles with profitability and growth. The transcript highlights the need for Twitter to find a viable growth strategy, possibly involving partnerships with live events like the NFL.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company was considered the most likely to acquire Twitter, according to the transcript?

Salesforce

Google

Disney

Microsoft

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major reason for Disney's withdrawal from the Twitter acquisition process?

Financial constraints

Lack of interest

Twitter's declining user base

Their name being leaked

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event highlighted Twitter's significance in the realm of big news?

The Super Bowl

The US presidential debate

The Oscars

An NFL game

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for potential buyers of Twitter, as mentioned in the transcript?

Competition from other social media platforms

Regulatory hurdles

Lack of growth and profitability

High acquisition cost

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Twitter to find growth?

Increasing advertising rates

Lining up with live events like the NFL

Expanding into new markets

Partnering with tech companies