Twitter's Value Proposition: What Does It Offer Suitors?

Twitter's Value Proposition: What Does It Offer Suitors?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the stagnation of US growth and limited international growth for Twitter, highlighting the company's new strategy to become a media entity through video streaming. It also explores Salesforce's interest in acquiring Twitter, despite financial constraints, and the internal disagreements among Twitter's leadership regarding a potential sale.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the trend in Twitter's user growth in the US over the last six quarters?

It has significantly increased.

It has fluctuated wildly.

It has remained relatively stable.

It has significantly decreased.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main goal of Twitter's new strategy as driven by Anthony Noto?

To expand into hardware manufacturing.

To become a leading e-commerce platform.

To transform into a media company.

To focus solely on text-based content.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's video strategy aim to simplify the user experience?

By reducing the number of ads.

By focusing on text-based interactions.

By providing a new way to engage with content.

By eliminating the need to follow users.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Salesforce interested in acquiring Twitter?

To compete with Google.

To diversify into hardware.

To fill a gap left by not acquiring LinkedIn.

To enter the media industry.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What internal issue could affect the potential sale of Twitter?

Technical challenges in integrating with Salesforce.

Lack of interest from potential buyers.

Conflicts between EV Williams and Jack Dorsey.

Disagreements over the company's valuation.