Marketing - How Technology Affects Personal Selling

The video discusses the evolution of personal selling, highlighting the shift from a sales-focused approach to a relationship-focused one. It explores how technology has transformed personal selling by automating customer service, enabling automatic reorders, enhancing data collection, improving communication, and optimizing time management. These advancements have made personal selling more efficient and effective compared to traditional door-to-door methods.

How has the philosophy of marketing changed in personal selling over the years?

• From customer service focus to technology focus

• From technology focus to sales focus

• From sales focus to relationship focus

• From relationship focus to sales focus

What is one benefit of automated customer service in personal selling?

• Reduces the time spent on customer service

• Increases the need for salespeople

• Increases manual order processing

• Decreases customer satisfaction

How do automatic reorders benefit companies and customers?

• They require more manual intervention

• They increase the time spent on order processing

• They streamline the ordering process

• They decrease inventory accuracy

What role does data collection play in modern personal selling?

• It complicates the sales process

• It helps in managing customer relationships

• It decreases the effectiveness of marketing

• It reduces the need for communication

How has technology changed communication in personal selling?

• It has sped up the communication process

• It has eliminated the need for communication

• It has made communication more complex

• It has slowed down the communication process