Organizational Strategy

The video tutorial discusses organizational strategy, focusing on how companies align their strategies with their vision, mission, and values. It highlights the importance of perception by stakeholders and the market impact. The tutorial categorizes strategies into growth, stability, and retrenchment, explaining each type's objectives and circumstances. Retrenchment is detailed as a response to challenges, aiming to stabilize and potentially return to growth. The conclusion emphasizes the consistent alignment of strategies with organizational values and perceptions.

What is the primary purpose of an organizational strategy?

• To reduce operational costs

• To hire more employees

• To align the company's vision, mission, and values

• To increase the company's stock price

Which of the following is NOT a type of organizational strategy?

• Growth-based

• Stability-based

• Retrenchment-based

• Innovation-based

What is the main goal of a growth-based strategy?

• To maintain current market position

• To increase size and influence

• To reduce workforce

• To cut costs

In what situation is a retrenchment strategy typically used?

• When the company is stable

• When launching a new product

• When the company is expanding rapidly

• When other strategies are failing

What is the ultimate aim of a retrenchment strategy?

• To increase market share

• To achieve stability and potentially return to growth

• To enter new markets

• To innovate new products