Puma CEO Sees a Mixed Fourth Quarter on Covid Restrictions

The transcript discusses Puma's strategic focus on consumer satisfaction over competition, highlighting partnerships with influencers and celebrities. It examines market performance, noting strong recovery in America and challenges in Asia due to the pandemic. The shift to digital retail is explored, emphasizing a multi-channel approach. The impact of the pandemic on consumer behavior, with increased interest in individual sports and fitness, is also covered.

What is Puma's primary strategy in dealing with competition?

• Expanding into new markets

• Lowering product prices

• Focusing on consumer satisfaction

• Directly competing with brands like Adidas

Which region experienced a strong revival for Puma in Q3?

• Africa

• America

• Asia

• Europe

What is a significant challenge Puma faces in the digital retail space?

• Limited payment options

• Inability to meet demand for specific products

• High shipping costs

• Lack of online presence

How has consumer behavior changed during the pandemic according to Puma?

• Decreased interest in sports apparel

• More focus on individual sports and fitness

• Preference for luxury brands

• Increased interest in team sports

What combination does Puma see as the future of retail?

• Pop-up shops

• Only digital

• Only physical stores

• A mix of digital and physical stores