Logitech CEO Says Trade War Might Lead to Higher Prices

Logitech CEO Says Trade War Might Lead to Higher Prices

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the company's strategic shift towards gaming, driven by personal insights and market demands. It highlights the expansion of the gaming team and product line, including high-spec gaming equipment and console accessories. The company is diversifying beyond gaming into video conferencing and PC peripherals. Despite global economic challenges and trade tensions, the company maintains a strong market position and explores new opportunities. The rise of eSports and the impact of major tech companies on the accessory market are also examined.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What motivated the speaker to focus on gaming within the company?

Feedback from his children

A decline in sales

A new CEO's directive

Market research findings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new product category did the company expand into as part of its gaming focus?

Home appliances

Gaming controllers

Wearable technology

Smartphones

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Besides gaming, what is one of the company's significant business areas?

Automobile manufacturing

Real estate

Healthcare equipment

Video conferencing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view the future of eSports?

As a temporary fad

As a major growth area

As a declining trend

As a niche market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company handle the impact of trade tensions on its operations?

By halting production

By moving manufacturing outside China

By reducing product quality

By increasing marketing efforts