Shanghai Disneyland Spreads Magic to Mainland China

The transcript discusses the grand opening of the Shanghai Disney Resort, highlighting Disney's strategic focus on the Chinese market. Despite initial financial challenges, Disney aims for long-term brand expansion. The park has seen significant interest, with 600,000 visitors during trial openings and plans for further expansion. Competition is fierce, with local and international players entering the market. However, Disney remains confident in its brand strength and the growing Chinese tourism market, which is expected to double by 2020.

What is one of the main attractions at the Shanghai Disney Resort?

• The largest Disney castle

• The biggest aquarium

• The longest water slide

• The tallest Ferris wheel

How many visitors attended the trial openings of the Shanghai Disney Resort?

• 500,000

• 600,000

• 700,000

• 800,000

What is Disney's strategy to attract visitors to the Shanghai park?

• Providing free meals

• Lowering ticket prices

• Offering free entry

• Building more hotels

Which local competitor has been vocal about challenging Disney in China?

• Six Flags

• DreamWorks

• Universal Studios

• Dalian Wanda

What is the expected growth of the Chinese tourism market by 2020?

• It will triple

• It will double

• It will remain the same

• It will decrease