The cheesy truth behind fondue's rise

The video explores the history of fondue's popularity, driven by the Swiss Cheese Union, a cartel formed to control cheese production and prices in Switzerland after World War One. The cartel limited cheese varieties and expanded globally by marketing fondue, a dish requiring large amounts of cheese. However, corruption led to its downfall in the 1990s, revealing the shady practices behind fondue's global fame.

What was the main reason for fondue's popularity surge in the 1970s?

• It was featured in a famous movie.

• A cheese cartel promoted it.

• It became a health trend.

• A new recipe was discovered.

What major event led to the formation of the Cheese Union in Switzerland?

• The Great Depression

• The Industrial Revolution

• The Cold War

• World War One

How did the Cheese Union maintain control over the cheese market?

• By offering discounts to consumers

• By fixing cheese prices and limiting varieties

• By exporting cheese to new markets

• By increasing cheese imports

What strategy did the cheese cartel use to expand globally in the 1970s?

• They introduced a new cheese flavor.

• They marketed fondue internationally.

• They reduced cheese prices.

• They partnered with fast-food chains.

What ultimately led to the dismantling of the Swiss Cheese Union?

• A new government policy

• Financial mismanagement and legal issues

• A decline in cheese demand

• Competition from other countries