Bezos Says Decision to Start Amazon From 'Heart Not Head'

In 1994, the speaker decided to start an online book business from Seattle, inspired by the rapid growth of the Internet. They chose books due to the vast selection available compared to other products. Despite leaving a successful job, the speaker's family supported the decision, focusing on minimizing future regrets by taking action rather than missing opportunities.

What was the main reason the speaker decided to start an online business in 1994?

• Books were the only product available online.

• The World Wide Web was growing rapidly.

• The Internet was a well-known platform.

• Seattle was the best location for a startup.

Why did the speaker choose books as the first product to sell online?

• Books were the most popular product in 1994.

• Books were the cheapest to ship.

• There were more book titles than any other product category.

• Books had the highest profit margins.

What was the speaker's founding idea for Amazon?

• To focus on digital books only.

• To create a universal selection of books.

• To sell only rare books.

• To open a physical bookstore.

How did the speaker's family react to the decision to start a new business?

• They were indifferent to the decision.

• They advised against leaving a stable job.

• They were immediately supportive after understanding the concept.

• They were skeptical and unsupportive.

What does the speaker emphasize as important when making life decisions?

• Maximizing financial gain.

• Following popular trends.

• Listening to others' opinions.

• Minimizing regrets by taking bold actions.