WeWork's Expansion Into Asia

The transcript discusses WeWork's strategic expansion into Asia, highlighting key markets like Shanghai, Hong Kong, and Seoul. It explains the company's approach to adapting its business model for different markets, emphasizing a global playbook with local execution. The conversation touches on WeWork's valuation growth and the importance of focusing on member experience over valuation. Future goals for membership growth and the unique culture at WeWork are also discussed.

Which cities are mentioned as part of the company's expansion into Asia?

• Beijing, Hong Kong, and Singapore

• Tokyo, Beijing, and Seoul

• Shanghai, Hong Kong, and Seoul

• Bangkok, Singapore, and Tokyo

What is the company's approach to entering new markets?

• Adopting the same business model worldwide

• Using a completely new strategy for each market

• Focusing only on currency risk management

• Applying a global playbook with local execution

What is a significant challenge mentioned when entering overseas markets?

• Currency risk

• Lack of local partners

• Cultural differences

• High competition

What is considered the 'North Star' for the company?

• Expanding into new markets

• Enhancing member experience

• Increasing valuation

• Reducing operational costs

How many physical members has the company recently reached?

• 100,000

• 50,000

• 25,000

• 10,000