Thailand's Central Group Aims Retail Arm Expansion in Vietnam, Europe

Thailand's Central Group Aims Retail Arm Expansion in Vietnam, Europe

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses strategies for gaining a competitive edge in Thailand's e-commerce market by leveraging omnichannel approaches. It highlights the unique consumer behavior in Thailand, where people spend significant time both in physical stores and online. The company is focusing on growth in Vietnam and Europe, with a bespoke strategy for premium stores. Partnerships, especially in big data and last-mile delivery, are crucial for expanding capabilities. Talent acquisition is also emphasized to support the omnichannel strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of partnerships in the speaker's strategy for enhancing e-commerce capabilities?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker plan to integrate internal talent with external partnerships?

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