MoviePass and AMC Offer a Movie a Day for a Monthly Fee

MoviePass and AMC Offer a Movie a Day for a Monthly Fee

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the pricing strategy and structure of a premium movie subscription service, targeting younger demographics who prefer subscription models. It highlights movie-going habits, especially among 18 to 34-year-olds, and addresses the decline in attendance among 12 to 24-year-olds. The service is available in over 90% of theaters nationwide, and the company has faced minimal challenges with studios. The transcript also touches on the potential availability of controversial movies in theaters.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main feature of MoviePass's premium product offering?

It provides access to exclusive movie premieres.

It is layered on top of existing 2D plans.

It offers unlimited movie streaming.

It includes free popcorn.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which age group does MoviePass primarily attract with its subscription model?

Over 50 years old

12 to 24 years old

35 to 50 years old

18 to 34 years old

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of theaters nationwide is MoviePass currently available in?

50%

70%

90%

100%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much does movie attendance increase for MoviePass subscribers?

80%

20%

40%

60%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge has MoviePass faced in working with studios?

High licensing fees

Difficulty in educating about the new model

Limited movie selection

Lack of interest from studios