Micromax Starts New Unit to Challenge Samsung

Micromax is launching a new venture, You Televentures, focusing on smartphone software and Internet-connected devices. The products will be value for money, sold exclusively online in India, and feature premium updates. This move aims to enhance competition with brands like Samsung and expand beyond mobile hardware. Future plans include introducing smart bands and clothes in developed markets.

What is the primary focus of Micromax's new venture, You Televentures?

• Home appliances

• Smartphone software and internet-connected devices

• Renewable energy solutions

• Automobile manufacturing

Why is the launch of You Televentures significant for Micromax?

• It signifies their exit from the Indian market.

• It helps them compete with Samsung and attract tech-savvy customers.

• It marks their entry into the automobile industry.

• It allows them to focus solely on hardware.

What is one of the key features of the products from You Televentures?

• They will be available in physical stores worldwide.

• They will have premium features and software updates every two weeks.

• They will be exclusively for business use.

• They will be the most expensive in the market.

What types of new products is Micromax planning to introduce in 2015?

• Smart bands and smart clothes

• Home security systems

• Automated kitchen appliances

• Electric vehicles

In which markets does Micromax plan to roll out their new internet-connected devices?

• Local markets only

• Rural areas

• Developed markets

• Emerging markets