Rhone CEO Aims to Be the Next Billion-Dollar Brand

The video discusses a brand's approach to creating versatile activewear that combines gym and lifestyle fashion, known as athleisure. It highlights the brand's retail strategy, focusing on trusted partners like Bloomingdale's and Nordstrom to protect its image. The business has grown through a robust omnichannel approach, balancing direct-to-consumer and wholesale channels. The brand is also innovating with new textile technology that enhances performance and protection, aiming to become a leading brand in the market.

What is the primary focus of the brand discussed in the video?

• Children's sportswear

• Men's activewear

• Women's casual wear

• Unisex formal wear

What term is used to describe clothing that combines gym and lifestyle wear?

• Sporty chic

• Formal casual

• Athleisure

• Streetwear

Which of the following retailers is NOT mentioned as a partner in the video?

• Macy's

• Nordstrom

• Equinox

• Bloomingdale's

What is a key advantage of the brand's business model mentioned in the video?

• Lower production costs

• Faster money flow to the bottom line

• Exclusive online presence

• Focus on children's wear

What improvement does the new textile technology offer?

• Better moisture absorption

• Improved bacteria and odor protection

• Increased durability

• Enhanced color retention