Under Armour Founder Kevin Plank to Step Down as CEO

Kevin Blank is stepping down as CEO of Under Armour, with Patrick Frisk taking over. The transition is part of a strategic shift from defense to offense, aiming to realize the company's full potential. The focus remains on athletic performance, with an emphasis on creating functional and beautiful products. The leadership change is planned to ensure continuity and success in the long term.

Who is stepping down as the CEO of Under Armour?

• Brandon Smith

• Caroline Hyde

• Kevin Blank

• Patrick Frisk

What is the main focus of Under Armour's future strategy under Patrick Frisk?

• Reducing production costs

• Focusing on athletic performance

• Expanding into new markets

• Increasing athleisure products

What is Under Armour's brand positioning as described in the vision for the future?

• A casual wear company

• A human performance company

• A luxury fashion brand

• A technology company

What is emphasized as a key aspect of Under Armour's product strategy?

• Low cost

• High durability

• Functionality and beauty

• Limited editions

According to the product strategy, what should every Under Armour product achieve?

• Be available in multiple colors

• Be indispensable and beautiful

• Be endorsed by celebrities

• Be the cheapest in the market