Yahoo Is an Innovation Company: CMO Kathy Savitt

Yahoo Is an Innovation Company: CMO Kathy Savitt

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Yahoo's focus on technological innovation in media, communications, and discovery. It highlights Yahoo's strategy with SNL content and the growth of its digital magazines. The speaker praises Marissa Mayer's leadership and emphasizes Yahoo's commitment to its users, advertisers, and shareholders. The transcript also touches on the pressure from investors and the press, and Yahoo's approach to the Alibaba tax question.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Yahoo's primary focus as a company?

A technology and media company

An innovation company

A search engine company

A social media company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What change did Yahoo make regarding SNL clips?

Stopped hosting them

Removed them from the platform

Focused on original partner content

Started selling more ads

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have Yahoo's digital magazines performed compared to traditional competitors?

They have remained stagnant

They have surpassed many competitors

They have been discontinued

They have struggled to gain traction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Marissa Mayer's approach to leading Yahoo?

Focusing on short-term profits

Prioritizing user and customer needs

Expanding into new markets rapidly

Reducing the workforce significantly

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Yahoo plan to address the Alibaba tax question?

By delaying the decision indefinitely

By ignoring it

By addressing it before the end of January

By consulting external advisors