Apple Puts Pressure on Swiss Watches

The transcript discusses the impact of the Apple Watch on the traditional watch market, particularly in the 200 to 500 franc category, affecting brands like Swatch and designer brands. It highlights Apple's strategy with luxury models like the Hermes collaboration. The discussion also covers innovations in smartwatches by brands like TAG Heuer and a Swiss spoof of the Apple Watch by H. Moser. Finally, it examines the UK's significant growth in the Swiss watch market, attributed to economic factors and consumer spending.

Which price category experienced the largest decline in exports due to the Apple Watch?

• 500 to 1000 franc

• 200 to 500 franc

• 100 to 200 franc

• 1000 to 2000 franc

What is the unique feature of the Apple Hermes watch?

• It has a built-in camera

• It includes a distinctive double strap

• It can project holograms

• It has a solar charging feature

What option does TAG Heuer offer for its smartwatch after two years?

• A full refund

• A discount on future purchases

• A trade-in for a mechanical watch with an additional payment

• A free upgrade to a newer model

What economic factor is NOT mentioned as influencing the UK watch market?

• High oil prices

• Low interest rates

• Influx of tourists

• Wage growth

What was a significant factor in the increased sales of Swiss watches in the UK?

• A partnership with local retailers

• A decrease in luxury taxes

• A strong economy and consumer spending

• A new marketing campaign