VOICED: French espadrilles makers strike back in A

The video discusses the rise of French espadrilles, focusing on their origin, production quality, and market expansion. Initially produced in the traditional French sandal industry, these espadrilles have gained popularity among Chinese fashionistas. The company, founded by two childhood friends, emphasizes top quality, which has led to significant sales growth. Despite past challenges from Asian competition, the brand now sees a surge in Asian demand. The company plans to expand by opening stores in major Asian cities, aiming to reestablish the Basque region as a global fashion leader.

What is the origin of the French espadrille canvas line?

• Southwestern Prinny region

• Northern France

• Western Spain

• Eastern Germany

Who are the two childhood friends responsible for choosing Moleon as the production site?

• Jean and Claude

• Mature and Julian

• Marc and Andre

• Pierre and Louis

What was a major challenge for the French espadrille industry in the 1990s?

• Decline in local demand

• Lack of raw materials

• High production costs

• Competition from China and Bangladesh

What is the new strategy for expanding the French espadrille market?

• Opening shops in Asian capitals

• Launching online sales

• Collaborating with American brands

• Opening shops in European capitals

Which region is considered the cradle of the espadrille?

• Provence

• Normandy

• Brittany

• Basque region