VOICED: French espadrilles makers strike back in A

VOICED: French espadrilles makers strike back in A

Assessment

Interactive Video

Business, Design

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the rise of French espadrilles, focusing on their origin, production quality, and market expansion. Initially produced in the traditional French sandal industry, these espadrilles have gained popularity among Chinese fashionistas. The company, founded by two childhood friends, emphasizes top quality, which has led to significant sales growth. Despite past challenges from Asian competition, the brand now sees a surge in Asian demand. The company plans to expand by opening stores in major Asian cities, aiming to reestablish the Basque region as a global fashion leader.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the origin of the French espadrille canvas line?

Southwestern Prinny region

Northern France

Western Spain

Eastern Germany

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are the two childhood friends responsible for choosing Moleon as the production site?

Jean and Claude

Mature and Julian

Marc and Andre

Pierre and Louis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major challenge for the French espadrille industry in the 1990s?

Decline in local demand

Lack of raw materials

High production costs

Competition from China and Bangladesh

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the new strategy for expanding the French espadrille market?

Opening shops in Asian capitals

Launching online sales

Collaborating with American brands

Opening shops in European capitals

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is considered the cradle of the espadrille?

Provence

Normandy

Brittany

Basque region