Amazon Likely To Make Its Own Chips for Kindle, Alexa

The video discusses Amazon's focus on custom silicon to enhance performance and reduce costs for customers. It highlights the development of Graviton 2 and expansion into AI and machine learning chips. Amazon's strategy is compared to competitors like Google and Microsoft, emphasizing their early entry into the ARM market. The potential for selling Amazon-designed chips externally is considered, though not currently planned. The video concludes with a discussion on supply chain strategies and industry support needs.

What is the primary reason Amazon is focusing on custom silicon?

• To compete with Google and Microsoft

• To expand into new markets

• To increase customer engagement

• To enhance performance and reduce costs

What significant improvement does the Graviton 2 chip offer?

• 40% performance improvement

• 30% cost reduction

• 10% cost reduction

• 50% performance improvement

When did Amazon start its custom silicon journey?

• 2018

• 2014

• 2005

• 2010

Which companies are also making their own chips and have big cloud businesses?

• IBM and Oracle

• Google and Microsoft

• Apple and Facebook

• Intel and AMD

What is a critical focus for Amazon in the chip industry according to the transcript?

• Expanding into new markets

• Developing new AI technologies

• Reducing environmental impact

• Ensuring sufficient supply chain capacity