Amazon Likely To Make Its Own Chips for Kindle, Alexa

The video discusses Amazon's focus on custom silicon to enhance performance and reduce costs for customers. It highlights the development of Graviton 2 and expansion into AI and machine learning chips. Amazon's strategy is compared to competitors like Google and Microsoft, emphasizing their early entry into the ARM market. The potential for selling Amazon-designed chips externally is considered, though not currently planned. The video concludes with a discussion on supply chain strategies and industry support needs.

How does Amazon's approach to chip design compare to that of Google and Microsoft?

What challenges does Amazon face in the chip supply chain?