Twitter Revenue Growth Encouraging Says Greenwood Capital CIO

Twitter Revenue Growth Encouraging Says Greenwood Capital CIO

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Twitter's financial performance, focusing on its shift from user growth metrics to monetization strategies. Despite missing first-quarter forecasts, Twitter has shown significant profitability improvements, with revenue and EPS growth. The company is now emphasizing monetizable daily active users over monthly active users, reflecting a strategic pivot to enhance profitability. The discussion also highlights the challenges and potential for further platform improvements and monetization.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key focus for Twitter in the fourth quarter, despite concerns about the first quarter?

Launching new features

Expanding into new markets

Improving platform profitability

Increasing monthly active users

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Twitter shifting its focus from monthly active users to monetizable daily active users?

To reduce operational costs

To attract more advertisers

To improve profitability

To increase user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of Twitter's revenue growth in the past quarter?

It indicates a decline in user engagement

It suggests a reduction in operational expenses

It reflects a decrease in advertising revenue

It shows balanced growth in both international and US markets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Twitter's change in reporting metrics affect its visibility?

It complicates the analysis of user data

It has no impact on visibility

It enhances visibility with a more relevant metric

It reduces visibility by removing key data

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential challenge for Twitter as it continues to clean up its platform?

Reducing expense growth

Increasing user growth

Managing advertiser expectations

Maintaining profitability