What is Brand Management? The Role of a Brand Manager.
Interactive Video
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Business
•
12th Grade - University
•
Hard
Wayground Content
FREE Resource
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a key goal of brand management?
To increase the number of products
To strengthen public perception of the brand
To eliminate competition
To reduce the number of employees
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit of effective brand management?
Increased market price of products
Higher employee turnover
Reduced product quality
Decreased brand loyalty
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the brand management process?
Defining the brand's vision and values
Creating a style manual
Crafting a visual identity
Identifying cultural norms
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which element is crucial for symbolizing a brand?
Product pricing
Employee uniforms
Visual identity including graphic style and colors
Office location
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How should a brand be maintained according to the final section?
By focusing solely on digital presence
By frequently changing its identity
As a living entity in the minds of representatives
As a static written plan
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