What is Brand Management? The Role of a Brand Manager.

The video tutorial explains brand management as a continuous process aimed at enhancing brand perception, loyalty, and equity. It covers aligning brand identity with products, communication, and events, and outlines the brand management process, including defining vision, values, and visual identity. The tutorial emphasizes the importance of consistent brand use and living the brand values in every interaction.

What is a key goal of brand management?

• To increase the number of products

• To strengthen public perception of the brand

• To eliminate competition

• To reduce the number of employees

Which of the following is a benefit of effective brand management?

• Increased market price of products

• Higher employee turnover

• Reduced product quality

• Decreased brand loyalty

What is the first step in the brand management process?

• Defining the brand's vision and values

• Creating a style manual

• Crafting a visual identity

• Identifying cultural norms

Which element is crucial for symbolizing a brand?

• Product pricing

• Employee uniforms

• Visual identity including graphic style and colors

• Office location

How should a brand be maintained according to the final section?

• By focusing solely on digital presence

• By frequently changing its identity

• As a living entity in the minds of representatives

• As a static written plan