AriZona Beverages Founder on not Raising Prices

The video discusses the impact of inflationary pressures on business, highlighting costs related to freight, raw materials, and energy. Despite these challenges, the speaker emphasizes a commitment to not passing costs onto consumers, criticizing other companies for prioritizing profits over customer relationships. The speaker shares strategies for maintaining efficiency, such as reducing debt and optimizing operations, while also focusing on innovation and in-house product development to stay competitive. The approach is rooted in ethical business practices and long-term planning.

What are some of the key inflationary pressures mentioned in the video?

• Increased labor costs

• Rising freight and diesel fuel costs

• Higher interest rates

• Decreased consumer demand

Why does the speaker choose not to pass increased costs onto consumers?

• To maintain a competitive edge

• Due to government regulations

• Because of a personal belief in fairness

• To increase market share

What is one reason the speaker believes other companies raise prices?

• To cover increased advertising costs

• Due to a lack of innovation

• Because of greed

• To improve customer service

Which efficiency measure is NOT mentioned by the speaker?

• Increasing advertising

• Implementing robotics

• Shipping at night

• Using lightweight trailers

How does the speaker's company approach innovation?

• By increasing marketing budget

• By acquiring smaller companies

• Through in-house efforts

• By hiring external consultants