Ben & Jerry’s Maker Unilever Suffers as Consumers Jilt Mainstream Brands

The video discusses the strategic shifts under Unilever's new chief executive, comparing its growth to Nestle. It highlights Unilever's regional and category challenges, particularly in emerging markets and sluggish food businesses. The video examines Nestle's successful practices, including divestment, and Unilever's lag in adopting similar strategies. It also addresses market expectations, growth challenges, and specific issues Unilever faces in the Indian market, such as competition with local products and the need for effective marketing.

What is one of the main challenges Unilever is facing according to the first section?

• Lack of innovation

• High production costs

• Regional performance issues

• Excessive marketing expenses

What strategy has Nestle successfully implemented that Unilever is struggling with?

• Expanding into new markets

• Identifying and focusing on key categories

• Reducing employee numbers

• Increasing advertising budgets

How has Nestle managed its business portfolio effectively?

• By acquiring more food businesses

• By reducing product lines

• By divesting non-core businesses

• By increasing prices

What is a significant challenge for Unilever in the Indian market?

• Preference for local products

• Lack of distribution channels

• Regulatory hurdles

• High import taxes

What does Unilever need to do to improve its market position in India?

• Expand product range

• Enhance marketing and sales efforts

• Increase local production

• Reduce product prices