Does Fanatics Need the Warriors to Win?

The video discusses Steph Curry's significant impact on jersey sales, highlighting his popularity across various demographics. It then shifts to Fanatics' business model, emphasizing their diversified portfolio and ability to adapt to market changes. The on-demand merchandise strategy is explored, showcasing how Fanatics quickly responds to sports events. Finally, the video touches on licensing deals, particularly with the NFL, and outlines future business plans.

How has Steph Curry impacted the sales of his merchandise?

• His sales have only increased in California.

• His sales have remained constant across all demographics.

• His sales have increased by 1000% with women and 400% with kids.

• His sales have decreased among women and children.

What is a key feature of Fanatics' business model?

• Maintaining a diversified portfolio across various sports.

• Focusing solely on the NBA.

• Relying on a single team's performance.

• Only selling merchandise in the United States.

How does Fanatics handle fluctuations in team performance?

• By focusing on a single team.

• By having a diversified portfolio of teams and leagues.

• By only selling merchandise during playoffs.

• By reducing merchandise production.

What strategy does Fanatics use to quickly respond to unexpected events?

• They rely on third-party vendors.

• They only sell digital merchandise.

• They stockpile merchandise in advance.

• They use an on-demand production model.

What is the significance of Fanatics' licensing deal with the NFL?

• It focuses solely on digital merchandise.

• It is their first venture into e-commerce.

• It marks their entry into the licensing business.

• It is a short-term agreement.