BMW CEO Future in Doubt as Contract Renewal Looms

The video discusses the challenges BMW has faced since 2015, including trade wars, electrification costs, and antitrust issues. It questions the leadership of Mr. Krueger and whether he has the right strategy to navigate these challenges. Despite declining profits, BMW is still performing well in China and is cautious with its electric vehicle strategy, opting for a wait-and-see approach due to the current unprofitability of electric cars.

What major challenges has BMW faced since 2015?

• Lack of innovation in technology

• Trade wars and electrification costs

• Increased competition from new carmakers

• Decline in global car sales

What is the main concern regarding Mr. Krueger's leadership at BMW?

• His lack of experience in the automotive industry

• His focus on traditional vehicles over electric ones

• His inability to communicate effectively

• His personality and strategic clarity

How is BMW's current performance described in the video?

• Struggling to maintain market share

• Leading the electric vehicle market

• In a state of crisis

• Relatively strong with good profits

What is BMW's approach to electric vehicles according to the video?

• Aggressively expanding its electric vehicle lineup

• Taking a cautious 'wait and see' approach

• Discontinuing electric vehicle production

• Focusing solely on hybrid models

What is one criticism mentioned about BMW's products?

• They lack the latest technology features

• They have limited availability in key markets

• They are too expensive compared to competitors

• They don't look as fresh as some rivals