Snapchat Isn't Just for the Youngs Anymore

Snapchat, initially perceived as a teen app, is gaining attention with its planned 2017 IPO valued at $25 billion. Known for its disappearing snaps, it boasts 235 million monthly users, with a strong presence among 18-24-year-olds. The app generates revenue through video ads and branded filters, appealing to advertisers targeting millennials. Despite its high valuation, Snapchat's future depends on sustained user engagement.

What is a unique feature of Snapchat that differentiates it from Facebook and Twitter?

• Text-based updates

• Long-form content

• Disappearing messages

• Permanent posts

What is the primary age group that uses Snapchat?

• 35-44 years old

• 30-40 years old

• 18-24 years old

• 25-34 years old

How does Snapchat primarily generate revenue?

• Subscription fees

• Video ads and branded filters

• Selling user data

• In-app purchases

What was Snapchat's reported valuation at the time of its IPO?

• $15 billion

• $30 billion

• $10 billion

• $25 billion

How does Snapchat's valuation compare to Facebook's at the time of their IPOs?

• Facebook's was higher

• Both were the same

• Snapchat's was higher

• Snapchat's was lower