Mahaney: Facebook Has Plenty of Opportunities to Grow

Mahaney: Facebook Has Plenty of Opportunities to Grow

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Facebook's recent earnings, highlighting strong performance but cautioning about future growth deceleration due to ad load limits. Analyst Mark Mahaney explains the potential for continued growth through Instagram and WhatsApp monetization. The discussion also covers Facebook's market share in the advertising space, competition with Google, and a strategic pivot towards messaging and video to compete with Snapchat.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main concern about Facebook's future revenue growth as discussed by Mark Mahaney?

Increased competition from new social media platforms

A decrease in user engagement

A material deceleration in ad revenue growth

Rising operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook plan to address the limitations in ad load growth on its main feed?

By increasing the number of ads per user

By reducing the number of ads shown

By monetizing other platforms like Instagram and WhatsApp

By focusing solely on video content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of global Internet advertising spend does Facebook account for?

20%

25%

15%

10%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategic move is Facebook making to compete with Snapchat?

Focusing on text-based communication

Enhancing its e-commerce capabilities

Developing a new social media platform

Making the camera the focal point of communications

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does Facebook have over Snapchat in terms of user base?

Better advertising rates

More diverse content offerings

A larger user base for testing and iteration

Stronger brand recognition