Can Facebook Keep Up the Growth Momentum?

Can Facebook Keep Up the Growth Momentum?

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's position as a leading advertising platform, second to Google, and its successful shift to mobile, which now accounts for 84% of its revenue. Instagram's role in Facebook's strategy is highlighted, particularly with the introduction of Instagram Stories. Despite challenges like fake news and measurement issues, Facebook's user engagement remains strong. The video also compares Facebook's presence in Asia to dominant platforms like WeChat, noting Facebook's significant penetration outside China.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Facebook implement to increase its mobile revenue?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Instagram contributed to Facebook's overall advertising revenue?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact has the issue of fake news had on Facebook's daily active users?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do advertisers view Facebook compared to dominant platforms in Asia?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Facebook face in entering the Chinese market?

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