Facebook Has Not Run Out of Room to Grow, Emarketer Analyst Says

Facebook Has Not Run Out of Room to Grow, Emarketer Analyst Says

Assessment

Interactive Video

Business

University

Hard

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The video discusses Facebook's ad revenue growth, which met expectations in 2019 despite challenges like privacy and regulation issues. Analysts are optimistic about future growth, with projections of a 22% increase in ad revenue for 2020, driven by political ads and the Olympics. Instagram's ad revenue is expected to grow by 54%. Despite these positive forecasts, Facebook's stock is down, possibly due to market uncertainties. The video also explores the potential for growth on platforms like Instagram and challenges with WhatsApp advertising.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the main challenges Facebook faced in 2019 that affected its growth?

Decline in user base

Increased competition from new social media platforms

Issues related to privacy, regulation, and content moderation

Lack of interest from advertisers

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factors are expected to contribute to Facebook's ad revenue growth in 2020?

A decrease in advertising costs

Political advertising and events like the Olympics

The introduction of new ad formats

A merger with another major tech company

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Instagram considered a significant factor in Facebook's growth strategy?

It offers more advertising options than Facebook

It is less affected by privacy concerns

It is growing at a faster rate than Facebook

It has a larger user base than Facebook

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market's reaction to Facebook's performance despite its growth?

The stock price increased significantly

The stock price remained stable

The stock price decreased by almost 7%

The stock price doubled

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What decision did Facebook make regarding advertising on WhatsApp?

To introduce new ad formats

To increase advertising efforts

To maintain the current level of advertising

To pull back on placing advertising