Waze Drives Mobile Profits Under Googles Guidance

Waze Drives Mobile Profits Under Googles Guidance

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the transition of a small company into Google, highlighting the benefits of being acquired, such as investing in public goods and forming government partnerships. It explores revenue generation through location-based advertising and the competitive landscape of mobile advertising. The video also covers regional growth, particularly in Asia and Latin America, and the challenges of hiring and retaining talent in a global market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main advantages Waze gained after being acquired by Google?

Increased revenue from banner ads

Expansion into the hardware market

Ability to invest in public goods

Reduction in operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Waze primarily generate revenue?

Subscription fees from users

Location-based advertising

Partnerships with car manufacturers

Selling user data to third parties

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as a competitor in mobile advertising?

Amazon

Facebook

LinkedIn

Snapchat

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is Waze's largest market?

Europe

United States

Latin America

Asia

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge for Waze in scaling its operations?

Lack of funding

Regulatory hurdles

Competition from local startups

Hiring and retaining talent