Social Media Has Become Saturated With Ads. How Did We Get Here?

The video explores the evolution and impact of digital advertising, starting with the first digital ad by AT&T in 1994. It highlights the increasing prevalence of ads on social media platforms like Facebook, Instagram, and YouTube, and discusses user perceptions and strategies to manage ad exposure. The economic significance of digital ads is underscored, with a focus on their role in generating revenue for social media companies. Despite user complaints about ad saturation, digital advertising continues to grow, driven by its cost-effectiveness and success in reaching consumers.

What is one way users can reduce the number of ads they see on social media?

What was the global social media advertising market valued at in 2020?