Copycats Mimicking Snap Features Heats Up Competition

Copycats Mimicking Snap Features Heats Up Competition

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the competitive landscape between Snapchat and Facebook, focusing on user growth, engagement, and advertising opportunities. It highlights Snapchat's need to invest in R&D and marketing to compete with Facebook's large user base. The discussion also covers Snapchat's leadership, particularly Evan Spiegel's role, and the implications of limited shareholder voting rights. Despite challenges, Snapchat's innovative features are seen as attractive to advertisers, though competition from larger companies like Facebook and Google remains a significant hurdle.

Read more

5 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key strategies Snapchat needs to implement to ensure user growth?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does user engagement play in Snapchat's overall success?

Evaluate responses using AI:

OFF

3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the competition from larger companies like Facebook affect Snapchat's growth opportunities?

Evaluate responses using AI:

OFF

4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can Snapchat attract more advertising dollars despite competition?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised regarding Evan Spiegel's control over Snapchat?

Evaluate responses using AI:

OFF