Is Snapchat a Threat to Facebook?

The transcript discusses Snapchat's growth, user engagement, and challenges in monetization. It highlights the shift towards programmatic advertising and compares Snapchat's early days to Facebook's. Unique features like Snapchat Stories are noted, but concerns about the user interface and execution risks are raised. The potential market is seen as a subset of Facebook and Google, with significant execution risks.

In what ways is Snapchat's advertising model different from Facebook's?

What are the potential risks associated with Snapchat's rapid growth?