Bloomberg Businessweek Re-Launches for a New Age

The transcript discusses the relaunch of Bloomberg Businessweek, led by Megan Murphy, focusing on adapting the magazine to modern times with new digital products. The first issue features an interview with Tim Cook, covering his relationship with Donald Trump and Apple's innovation strategy. Cook emphasizes Apple's focus on quality over being first. The issue also includes an investigation into toxic chemicals in the chip industry. The magazine aims to maintain high journalistic standards and adapt to current challenges.

What was the main goal of restructuring Bloomberg Businessweek?

• To reduce production costs

• To focus on celebrity news

• To make it relevant for 2020

• To increase the number of pages

What significant interview is featured in the first issue of the relaunched magazine?

• Tim Cook

• Elon Musk

• Jeff Bezos

• Mark Zuckerberg

What investigation is highlighted in the first issue of the relaunch?

• Climate change impact

• Toxic chemicals in chip-making

• Cryptocurrency regulations

• Social media influence

How does Tim Cook view his legacy in comparison to Steve Jobs?

• He doesn't think about it much

• He focuses on being the first in innovation

• He believes he has surpassed Jobs

• He wants to create a new vision

What is Apple's approach to entering new markets, according to Tim Cook?

• Focusing on being the best

• Being the first to market

• Following competitors closely

• Prioritizing cost reduction