How Private Equity Helped Aden + Anais Scale

The speaker shares their journey of introducing muslin blankets to the American market after discovering their absence. Starting with door-to-door marketing and trade shows, they faced challenges like lack of capital. With investment from Seidler Equity Partners and later Swander Pace Capital, they scaled the business globally, establishing offices in multiple countries. The company has seen consistent growth and plans further expansion through acquisitions.

What inspired the speaker to start her business?

• A gap in the American market for muslin blankets

• A suggestion from a friend

• A business opportunity in Europe

• A new trend in Australia

How did the speaker initially market her product?

• By going door-to-door to specialty stores

• Through online advertisements

• By launching a social media campaign

• By attending international trade shows

Which private equity firm first invested in the speaker's business?

• Swander Pace Capital

• Blackstone Group

• Seidler Equity Partners

• Goldman Sachs

What is the focus of Swander Pace Capital, the speaker's current partner?

• Consumer products

• Real estate

• Technology startups

• Healthcare

In how many countries does the speaker's brand currently operate?

• 75

• 45

• 55

• 65