Snap Shares Fall After Another Earnings Miss

Snap Shares Fall After Another Earnings Miss

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Snap's Q2 earnings, highlighting a weaker-than-expected revenue outlook despite investments in advertising. Jasmine Emberg analyzes Snap's volatile earnings reactions and future prospects, emphasizing the potential of AI and first-party data to improve advertising relevance and compensate for privacy changes.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main reason for Snapchat's revenue outlook being weaker than expected?

Technical issues with the platform

Increased competition from other social media platforms

Ongoing investments in new advertising methods

Decline in user engagement

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media platforms are mentioned alongside Snapchat in the discussion?

Reddit and Tumblr

TikTok and Instagram

WhatsApp and WeChat

LinkedIn and Pinterest

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected timeline for Snapchat's ad business to start improving?

Q1 of next year

Q4 at the earliest

Second half of this year

First half of next year

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some of the positive signs from Snapchat's Q2 efforts?

Increase in user complaints

Reduction in advertising costs

Decrease in platform usage

Growth in active advertisers and retention

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Snapchat's AI have the potential to benefit its business?

By improving customer service response times

By increasing the number of app downloads

By providing access to first-party data for better content and ads

By reducing operational costs