Breaking the Glass Ceiling on Madison Ave.

Breaking the Glass Ceiling on Madison Ave.

Assessment

Interactive Video

Business, Life Skills

University

Hard

Created by

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FREE Resource

The video discusses the ongoing challenges and efforts to increase diversity in the C-Suite, particularly in the advertising industry. Carter Murray, CEO of Foote, Cone & Belding, emphasizes the need for gender parity and celebrates the achievements of women in leadership roles. The conversation highlights the structural issues that need addressing and the role of clients in demanding diversity. It also touches on the impact of social media in promoting responsible advertising and the potential for legal provisions to enforce diversity.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main focus of Carter Murray's efforts in the C-Suite?

Increasing profits

Ensuring diversity

Expanding globally

Reducing costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of women in the ad industry have reached the level of creative director?

46%

50%

11.5%

25%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Susan believe is important besides addressing structural issues?

Hiring more men

Reducing advertising costs

Celebrating successful women

Increasing social media presence

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are clients increasingly demanding from ad agencies?

Lower prices

Faster service

Diverse teams

More traditional ads

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does social media impact advertising according to the discussion?

It reduces advertising costs

It has no impact

It amplifies consumer voices

It limits creative freedom