Lamborghini CEO Says Demand for Urus SUV Is 'Very High'

The transcript discusses Lamborghini's consistent growth, particularly among millennials, and its market position within the Volkswagen Group. It highlights the brand's success with new models, especially the SUV, and the challenges of meeting high demand. The conversation also touches on potential spinoff considerations and future innovations in Lamborghini's product line, emphasizing the importance of maintaining brand value and profitability.

What has been a significant factor in Lamborghini's recent growth?

• Increased production capacity

• Partnership with Ferrari

• Appeal to millennials

• Lower pricing strategy

What is a potential future consideration for Lamborghini within the Volkswagen Group?

• A new partnership with Tesla

• A spin-off from the group

• A relocation of headquarters

• A merger with Ferrari

How many units of the new SUV were ordered in the first few weeks?

• 500 units

• 3000 units

• 1000 units

• 2000 units

What was a major challenge mentioned in ramping up production?

• Adapting the production line

• Lack of skilled labor

• Insufficient raw materials

• High production costs

What is Lamborghini's focus when updating models like the V12?

• Expanding into electric vehicles

• Maintaining its super sports car identity

• Increasing fuel efficiency

• Reducing production costs