WWD's Lockwood Reflects on the Life and Legacy of Karl Lagerfeld

Karl Lagerfeld maintained Chanel's top position in fashion by modernizing its classic elements and engaging in strategic collaborations with brands like H&M. His youthful approach and choice of muses, such as Rihanna and Lily Rose Depp, kept the brand relevant. Lagerfeld's work ethic and personality made him popular among designers. With his passing, Chanel quickly appointed Virginia, his longtime collaborator, to ensure continuity.

How did Karl Lagerfeld keep Chanel relevant over the decades?

• By focusing solely on high-end markets

• By avoiding collaborations with other brands

• By modernizing classic ideas and collaborating with popular brands

• By sticking to traditional designs

What was one of Lagerfeld's strategies that contributed to his popularity?

• He avoided working with celebrities

• He focused only on luxury brands

• He limited his work to fashion design only

• He engaged in strategic collaborations with brands like H&M

Which of the following was NOT a field Lagerfeld ventured into?

• Photography

• Publishing

• Music production

• Fashion campaigns

Who took over Chanel after Karl Lagerfeld's passing?

• Lily Rose Depp

• Virginie Viard

• Rihanna

• Tommy Hilfiger

What was a key reason for appointing Virginie Viard as Lagerfeld's successor?

• She was a famous celebrity

• She had worked with Lagerfeld for over 30 years

• She was a new face in the fashion industry

• She had no prior experience with Chanel