Apple Deals With iPhone Slowdown

Apple Deals With iPhone Slowdown

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the decline in the average selling price (ASP) of iPhones due to the launch of the iPhone SE, which accounted for a significant portion of shipments. Despite the ASP drop, the SE is seen as a success for expanding Apple's market share and user base. Apple's financial strategy remains strong, with potential new high-end products on the horizon. The video also touches on the challenges faced by the Apple Watch in finding its market position amidst competition from smartphones and other wearables.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for the decline in the average selling price of the iPhone in the discussed quarter?

Reduction in marketing efforts

Economic downturn in key markets

Launch of the iPhone SE

Increased competition from Android phones

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions were specifically mentioned as targets for the iPhone SE?

Australia and New Zealand

Middle East and Africa

Japan, Western Europe, and emerging markets

North America and South America

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the introduction of the iPhone SE affect Apple's market share?

It decreases market share due to lower prices

It has no impact on market share

It expands market share by attracting new users

It only affects market share in the US

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential reason for the decline in Apple Watch sales?

Increased production costs

High competition with smartphones

Lack of new features

Limited availability in stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge is the wearables market, including the Apple Watch, currently facing?

Establishing a clear use case for consumers

Overproduction of devices

Lack of brand recognition

Excessive marketing expenses