Uber Could Miss a Turn on Driving Customer Trust

Uber Could Miss a Turn on Driving Customer Trust

Assessment

Interactive Video

Business

University

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The video discusses Uber's ethical challenges, including an executive's controversial comments about investigating journalists. It highlights Uber's mission to transform transportation, emphasizing the need for public trust. The conversation explores the balance between being a disruptive technology and addressing ethical concerns. Uber's efforts to improve its image and accept regulation are noted, alongside the belief that disruption alone can lead to success.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What controversial action did an Uber executive suggest regarding journalists?

Offering them free rides

Investigating those critical of the company

Hiring them as consultants

Ignoring their reports

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Uber's long-term mission according to Farhad Manjoo?

To reinvent transportation

To become the largest taxi service

To create self-driving cars

To dominate the food delivery market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What industries has Uber disrupted according to the discussion?

Healthcare and education

Taxi and automotive

Retail and finance

Real estate and construction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the steps Uber took to address its image problem?

Partnering with taxi companies

Launching a new app

Hiring David Plouffe

Reducing ride prices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does Uber now publicly accept according to the final section?

The need for more drivers

The necessity of regulation

The importance of advertising

The value of free rides