Nike Shares Slide as China Caution Weighs on Guidance

Nike Shares Slide as China Caution Weighs on Guidance

Assessment

Interactive Video

Business

University

Hard

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Nike faces significant challenges in China, with a 20% drop in sales due to rolling lockdowns and inventory buildup. Despite missing gross margin forecasts, CEO John Donahoe remains optimistic about China's long-term potential. North America also saw a decline, while EMEA and Asia Pacific showed growth. The focus is shifting towards direct-to-consumer and online sales platforms.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage drop in Nike's sales in China year over year?

15%

10%

25%

20%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in Nike's inventory year over year?

25%

23%

20%

15%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected trend for Nike's gross margins in the upcoming quarters?

Decrease

Increase

Fluctuate

Remain flat

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region showed a 5% decline in sales for Nike?

Asia Pacific

North America

Latin America

Europe

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which regions were highlighted as standouts for Nike's sales growth?

North America and Latin America

Europe and North America

Asia Pacific and Latin America

China and Europe