India Ride-Hailing Startup Ola's Strategy for Australia, New Zealand

India Ride-Hailing Startup Ola's Strategy for Australia, New Zealand

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses a company's strategy for success in the Australian and New Zealand markets, focusing on offering drivers a better deal and ensuring safety and fairness. The company charges lower commissions and provides 24/7 support, which attracts both drivers and riders. The market potential is significant, with higher average ticket sizes compared to India. The company emphasizes safety features like an emergency button in their app. They are focused on business growth and have recently expanded to New Zealand, indicating positive results in the region.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary strategy for the company to succeed in the Australian and New Zealand markets?

Reducing the number of drivers

Partnering with local businesses

Increasing advertising spend

Offering drivers a better deal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company differentiate itself in terms of commission rates for drivers?

Charging a 25% commission

Providing a 20% commission

Offering a 30% commission

Charging a 15% commission

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What additional support does the company offer to drivers?

Health insurance

Free vehicle maintenance

24/7 telephone customer support

Weekly payments

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What safety feature is highlighted as part of the company's focus on rider and driver safety?

Free safety gear for drivers

Mandatory safety training

Regular vehicle inspections

Emergency button in the app

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent development demonstrates the company's success in the Australian and New Zealand markets?

Opening of new offices

Launch in New Zealand

Partnership with local governments

Introduction of electric vehicles