How the Ski Business Has Bounced Back

The video discusses the competitive landscape of the ski resort industry, focusing on how large resorts are expanding their market share by selling passes across multiple properties. Telluride, a smaller resort, differentiates itself by offering a unique experience with less crowded terrain. The resort has invested significantly in snowmaking technology to ensure timely openings and cost savings. Revenue is primarily generated from lift tickets, but other sources like rentals and food also contribute. Telluride employs a regional marketing strategy, building relationships with ski shops. Current weather conditions are favorable for skiing in the West.

What is the main strategy of large ski resorts to increase their market share?

• Offering free ski lessons

• Building more ski lifts

• Selling passes across multiple properties

• Reducing ticket prices

How does the smaller ski resort differentiate itself from larger competitors?

• By expanding its property

• By providing a unique and less crowded experience

• By offering free food and beverages

• By offering lower prices

What was the primary investment made by the ski resort to improve efficiency?

• Investing in snowmaking technology

• Hiring more staff

• Expanding the resort area

• Building new ski lifts

Which revenue stream is the most significant for ski resorts?

• Equipment rentals

• Lift tickets

• Ski school

• Food and beverage

What strategy does the ski resort use to attract visitors from regional markets?

• Building personal relationships with ski shops

• Providing free transportation

• Mass marketing campaigns

• Offering discounts on lift tickets