Comedy Central Extends Trevor Noah's Contract

The transcript discusses Trevor Noah's rise in popularity as the host of The Daily Show, following Jon Stewart. Initially facing challenges, Noah gained momentum around the 2016 presidential election, becoming popular among young viewers. Comedy Central extended his contract, reflecting a broader trend of cable networks securing talent. The role of comedy in addressing societal issues is highlighted, as is Viacom's strategy to adapt to changing media consumption habits.

What was one of the main reasons Trevor Noah initially struggled with ratings on 'The Daily Show'?

• He was not well-known in the United States.

• He had no prior experience in comedy.

• He was competing with a popular new show.

• He was not supported by Comedy Central.

Which demographic has Trevor Noah been particularly successful with?

• Children under 12

• Young adults aged 18 to 34

• Teenagers aged 13 to 17

• Viewers aged 50 and above

What strategy have cable networks used to maintain their top talents?

• Focusing on reality TV shows

• Expanding contracts for several years

• Reducing show budgets

• Offering short-term contracts

How has late-night comedy been influenced by national events?

• It reflects the nation's happenings.

• It focuses solely on entertainment.

• It has ignored political topics.

• It has become less political.

What challenge is Viacom facing with its networks like MTV and Comedy Central?

• Over-reliance on traditional media

• Declining interest in comedy

• Competition from digital platforms

• Lack of talented hosts