Liberty Buys Formula One, Wants to Revive Global Interest

Liberty Media acquired Formula One for $4.4 billion, aiming to boost its presence in the US market, where it faces competition from NASCAR and Indy 500. Despite declining TV audiences, Formula One still attracts 400 million global viewers. The acquisition offers new advertising opportunities and broadcasting rights, benefiting stakeholders. Bernie Eccleston, a key figure in Formula One's growth, will remain involved alongside Liberty's Chase Carey. Teams have been offered ownership stakes, a significant change. The future of Formula One without Eccleston remains uncertain, but the deal is seen as a win-win for all parties.

What is one of the main challenges Formula One faces in gaining popularity in the US?

• Limited number of races

• High ticket prices

• Competition from NASCAR and Indy 500

• Lack of TV coverage

Why is the acquisition of Formula One considered beneficial for media companies?

• It increases the number of available sports channels

• It reduces production costs

• It allows for more advertising opportunities

• It provides content that attracts large live audiences

How many global viewers does Formula One still attract despite a decline in some markets?

• 400 million

• 300 million

• 500 million

• 200 million

What significant change has been offered to Formula One teams under the new ownership?

• A stake in the ownership

• Increased prize money

• Exclusive broadcasting rights

• More races per season

Who is the Liberty executive working alongside Bernie Eccleston in Formula One?

• Chase Carey

• John Malone

• Lewis Hamilton

• Eric Pfanner