GM's Barra: Looking to China, Mid-Size Trucks for Growth

GM's Barra: Looking to China, Mid-Size Trucks for Growth

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses General Motors' strategic focus on technology integration, growth in China, and maintaining profitability through a diverse product mix, including SUVs and midsize trucks. It highlights the importance of fuel efficiency and investments in future technologies like electrification. The CEO emphasizes cultural change within the company, focusing on transparency, accountability, and speed to market.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key areas for growth identified by General Motors?

Integration of technology in vehicles

Focusing solely on electric vehicles

Expansion in Europe

Reducing the number of models

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does General Motors plan to maintain strong margins in China?

By exiting the Chinese market

By maintaining a diverse product mix

By focusing on less profitable vehicles

By reducing the number of joint ventures

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant factor affecting the projections for vehicles like the Canyon or Colorado?

The availability of raw materials

The price of gas

The number of competitors

The popularity of electric cars

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the behaviors emphasized in the cultural transformation at General Motors?

Focusing on short-term gains

Transparency and candidness

Avoiding risks

Prioritizing individual success

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of General Motors employees have been with the company for less than 24 months?

10%

15%

30%

20-25%