VOICED : Ivory Coast's wax prints compete with new wave of Asian imports

The video explores the cultural and economic significance of wax print cloths, focusing on how names influence sales. It traces the history of wax hollandais cloths from Dutch East India to Africa and discusses the impact of cheap Asian imports on the market. The video highlights Uni Wax's strategy to combat these challenges through creativity and production, aiming to increase their market share.

Why do names play a crucial role in the sale of wax print cloths at Germain Market?

• They are linked to cultural stories and influence buyer preferences.

• They reflect the quality of the fabric.

• They indicate the origin of the cloth.

• They determine the price of the cloth.

What historical event led to the introduction of wax hollandais cloth to Africa?

• The colonization of Africa by European powers.

• The trade routes established by the Dutch East India Company.

• The migration of Indonesian artisans to Africa.

• The industrial revolution in Europe.

What challenge has the Dutch design faced since the turn of the century?

• A decline in local demand.

• Competition from local African designers.

• An influx of cheap Asian imports.

• A shortage of raw materials.

How does the Dutch Frisco group aim to combat the issue of cheap imports?

• By outsourcing production to cheaper locations.

• By reducing the price of their products.

• By increasing their advertising budget.

• By focusing on creativity and faster production.

What is Uni Wax's production goal for the next five years?

• To double their production.

• To maintain current production levels.

• To increase production by 70%.

• To reduce production costs by 50%.