Harley Rises on Overseas Shift Allaying $100M EU Tariff Hit

Harley-Davidson plans to bypass $100 million in tariffs by moving some production to Thailand, reducing EU tariffs from 31% to 6%. This move is part of a broader strategy to counteract retaliatory tariffs on US products like bourbon and jeans. Despite this relief, Harley-Davidson still struggles with demand, particularly among younger demographics. The company is betting on its new electric bike, LiveWire, to attract a different type of buyer, though its high price point remains a concern.

What strategy is Harley-Davidson using to avoid $100 million in tariffs?

• Reducing the cost of their motorcycles

• Increasing production in the US

• Shifting production to Thailand

• Negotiating directly with the EU

What was the EU's response to US tariffs on steel and aluminum?

• Imposing tariffs on US motorcycles

• Imposing tariffs on US metals

• Imposing tariffs on US agricultural products

• Imposing tariffs on US electronics

What is one of the main challenges Harley-Davidson faces despite reducing tariffs?

• High production costs

• Low demand from younger demographics

• Increased competition from European brands

• Lack of innovation in motorcycle design

What is the name of Harley-Davidson's new electric bike?

• LiveWire

• Road King

• Street 750

• Electra Glide

What is a potential issue with the LiveWire's market appeal?

• It is only available in limited markets

• It lacks the traditional Harley sound

• It is priced too low

• It is too similar to traditional Harleys